If you want a fun trick to play around with the SERPS you can try messing with url parameters to hack the Knowledge Graph cards. Aaron Bradley is the first one that found this hack. I had so much fun with it I made a video of it below.
I picked on Chris Christie as it looks like he’ll be Trump’s VP nominee. The Washington Post did an interesting job highlighting his opportunistic-hypocrisy. Or this one with a little inner reflection.
But enough about politics, this is a Marketing blog. No need to make Google angry by shifting semantic focus.
So the key to all this is getting Knowledge Graph identifier (a digital Social Security Number for a Person, Place, or Thing). This is the KGMID for Christie:
This is what it looks like for NOW.
Who knows if/when Google plans to kill off access to kgmid paramters.
In the meantime have some fun with it. Share on social. Irritate your grand parents. Prank your boss. I’d love to see what you come up with.